Keelan Westall says it has reactivated almost 100 dormant broker accounts as a result of its “Win Back” campaign and having improved and broadened its proposition for the let residential market.

The campaign focused on brokers who had not placed business with the Hampshire-based company for six months or more and the success represents approximately £135,000 in gross written premium over a 12-week period.

Brokers were apparently particularly impressed by enhanced service standards, including one hour turnaround for residential new business and an average nine-week claims settlement time.

The firm’s senior development executive, Sophie Roitt, comments: “We are delighted with the results … dormant brokers were receptive and intrigued to learn more about the new products introduced by Keelan Westall over the past six months as well as other changes to the business.”

She adds: “We are looking forward to picking up on the good relationships of recent years and re-building long-term partnerships.”

Among the new products launched recently by Keelan Westall is “Agility”, which is aimed at non-standard property risks, such as non-standard construction, risks with a high loss ratio, asylum seekers, and bedsits.

 

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